Here are Top reasons why you should consider SMS marketing in your Marketing Strategy

From all the majority of the marketing tools and strategies available in the market in order to grow the business, only a few have a big impact as Text Marketing. As per a study by SAP, 70 percent of individuals feel that SMS marketing is a decent path for an association to stand out enough to be noticed. Truth be told, as indicated by research by The Wireless Association, the open rate of promotional SMS messages is an astounding 98% while the open rate of messages is an insignificant 22%! In spite of these numbers, with regards to brands gaining clients, email marketing is as yet the more usually utilized strategy despite the fact that Text marketing — which incorporates coupons, exclusive offers, is recovered at least multiple times much of the time than email.

In the event that you are not utilizing SMS in your marketing blend, it may be a great opportunity to reexamine. Regardless of whether you are a private venture or a noteworthy customer brand, you can execute a fruitful SMS marketing technique by using Salesforce messaging App made for the Salesforce users.

Here are Top reasons why you should consider SMS marketing in your Marketing Strategy -


It is more effective and efficient than email marketing 

As expressed before the open rate of text messages is a stunning 98% contrasted with the email open rate of simply 22%. While an email may sit in a client's inbox throughout the day, selves' cell-phones will sit in their pockets or stunningly better in their hand. In this manner content is perused inside minutes, making it an incredible channel for marketing the products and services to the relevant customers.


Build your brand conversation

While email communication is limited to a single direction, individuals can really answer to a promotional SMS and draw in with the brand through two-way messaging. By opening the entryways of discussion among brand and buyer, and making client commitment, advertisers, at last, make a more grounded relationship and develop brand trust.

Reach a highly-engaged audience

Customers are opt-in to mobile programs making a careful decision about which SMS campaigns they choose. This varies from email campaigns where customers buy in more for the most part to brands they may just be briefly intrigued by. Since as per The Wireless Association, clients restrict themselves to brands they genuinely care about while picking into SMS promotions, therefore brands can advertise all the more straightforwardly to a captive, and loyal target audience.


Measuring ad value

With such a significant number of the client obtaining focuses for SMS programs, brands can without much of a stretch track where clients are messaging in to join and measure the general adequacy of that ad. A case of this was Pepsi Max's "2015 Field of Dreams" promotional campaign which enabled Pepsi to gauge buyer opt-in state.


Send highly targeted communication

Long gone are the days when entrepreneurs would convey text messages with the expectation that the SMS would achieve the focused on the statistic of their store or business. Today SMS Marketing campaigns are considerably more powerful in light of the fact that you can pick which clients to tailor your limited time campaign to base on the marketing data you have recently gathered. You can send messages to those that have consented to get communication from your organization and to clients who have recently had some type of association with the business. Along these lines, you will send messages to individuals who are probably going to be intrigued, and bound to react.

Businesses know this very well that in order to stay connected they must be the place their customers are. What's more, customers are mobile! Since we know messaging is a standout amongst the most prevalent marketing strategy today numerous brands are passing up a noteworthy open door by not utilizing SMS based marketing. SMS Marketing is not only a productive method to achieve the present customer yet additionally the most important approach to connect with them, create brand trust, and even track the viability of promoting.

On the off chance that your business isn't as of now captivating with clients by means of SMS based campaigns, it's a great opportunity to go mobile. You can simply implement this by using "360 SMS App", A Salesforce messaging App which is listed on AppExchange with highest positive reviews by their clients. This App is specially made for the Salesforce platform users to communicate effectively with clients and also have the functionality to send SMS campaigns to a particular group of people.