Reasons to implement SMS marketing for the business

SMS marketing has become the most used marketing channel to promote the services and products of businesses, but not limited to. First of all, lest's understand what is SMS marketing and how does it work and benefits the businesses? SMS(Short Message Service) marketing is nothing but sending permission-based text messages to advertise promotional content. The content may be a service, product, offer, new product releases, discount codes, and upcoming events/sales or anything that attracts and engage potential clients which ultimately results in sales. For this, companies use SMS software just like your ESP, or Application. You can segment and list all of your subscribers, send out automated triggered flows and even send campaigns.

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