Why SMS has become the most effective channel for Marketing purpose

Nowadays companies are realizing that SMS marketing has become a big game in succeeding the business in the competitive market and can easily integrate this marketing technique into a bigger marketing strategy. With the assistance of text marketing automation, brands can make, plan, and automate savvy targeting campaigns to the specific group of people according to there likes and previous purchasing history.

According to a study, almost ninety-one percent of millennials are using text messaging during a regular week and from them, Fifty-one percent are ready to share their mobile number if given an incentive.

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