Friday 26 April 2019

Text Marketing: your One-stop Solution

In this modern era of industry convergence where cell-phones have become something a person can’t live without, it offers you an opportunity to explore the market in a way that one could have never thought of. As per a recent survey, approximately 99.9% of Americans have cell-phones with them and there’s an obvious reason why people put out their phones just within an arm’s reach. In such a scenario, the method of Text Marketing or commonly known as SMS Marketing is something which can be taken huge advantage of. It is a proven fact that states that 98% of the messages are read within 5 minutes of their delivery. And It’s also seen that if given a choice between texting and calling a customer, companies will usually prefer to text them over making a call as that’s much more convenient and even less time-consuming.
SMS Marketing is doing wonders and that too not in any particular industry but in all the industries those including Healthcare, Education, Logistics, Financial sector, Food & Beverages, Hospitality, etc. It does not matter which industry you belong to, but what it matters is how you choose to do marketing over your competitors. This type of marketing is different from the others in a way that it permission-based marketing in which the users themselves gives you permission to send them regular updates, coupon codes, alerts, etc. This can either be done by online form filling or even by sending a unique keyword to a particular short-code.

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